Privacy policy
Last updated: 11 November 2025
At BLESSH, operated by DevelopTrend, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect information when you visit www.blessh.com, make a purchase, or interact with us via email, SMS, or social media.
1. Identity of the Data Controller
DevelopTrend (trading as BLESSH)
Verlengde Poolseweg 16, 4818 CL Breda, The Netherlands
KvK: 20158964 | VAT: NL002196079B82
Email: hi@blessh.com
For the purposes of the EU General Data Protection Regulation (GDPR), BLESSH is the data controller for online retail operations via www.blessh.com.
2. Personal Data We Collect
a) Information you provide directly
- Name, email address, phone (optional), billing and shipping address
- Order details and payment method (we never store full card data)
- Account details, communication history, product reviews
- Customisation details for handmade/personalised jewellery
b) Information collected automatically
- IP address, device and browser information, OS, pages viewed, cart and checkout events
- Cookies and similar technologies for analytics and advertising (see Cookie Policy)
- Approximate location derived from IP for fraud prevention and localisation
c) Information from third parties
- Advertising and analytics partners (e.g., Meta, Google)
- Email/SMS platforms (e.g., Klaviyo, Shopify Email)
- Payment providers (e.g., Shopify Payments/Shop Pay, PayPal, Klarna, Apple Pay, Google Pay)
We do not collect special category data and we do not knowingly process government ID numbers.
3. Purposes and Legal Bases of Processing
| Purpose | Legal Basis (GDPR) |
|---|---|
| Process and deliver your orders; transactional emails | Performance of a contract (Art. 6(1)(b)) |
| Customer support, warranty handling | Legitimate interests (Art. 6(1)(f)) |
| Fraud detection and prevention; account and platform security (incl. device/IP checks) | Legitimate interests (Art. 6(1)(f)) |
| Email/SMS marketing and promotions | Consent (Art. 6(1)(a)) — and, where permitted by law, limited direct marketing to existing customers based on legitimate interests (Art. 6(1)(f), Recital 47) |
| Website performance, analytics, service improvement | Legitimate interests (Art. 6(1)(f)); cookies requiring consent rely on consent (Art. 6(1)(a)) |
| Tax, accounting, legal compliance | Legal obligation (Art. 6(1)(c)) |
4. Marketing Communications
You will only receive marketing messages if you have given consent, or (where permitted by law) under legitimate interest for existing customers. You can withdraw consent or opt out at any time by clicking “unsubscribe”, replying “STOP” to SMS, or emailing hi@blessh.com. Transactional messages (order confirmations, updates) will still be sent. We use Klaviyo and/or Shopify Email as our processors for such communications.
5. Cookies and Analytics
We use cookies and similar technologies to operate our store, measure performance, and—where consented—personalise content and ads.
- Strictly necessary – checkout, security, cookie preferences
- Functional – remembering currency or language
- Analytics – website usage and performance (e.g., Google Analytics 4; IP is truncated/anonymised)
- Advertising – personalisation and retargeting (only with consent)
Manage your preferences via our cookie banner or your browser settings. For details, see our Cookie Policy.
6. Data Sharing and Processors
We only share personal data with trusted partners acting as our processors under data-processing agreements and appropriate safeguards:
| Partner | Purpose | Transfer Outside EU |
|---|---|---|
| Shopify Inc. | E-commerce platform, hosting, checkout | Canada (adequacy); USA (SCCs) |
| Klaviyo Inc. | Email & SMS marketing | USA (SCCs) |
| Meta Platforms, Inc. | Advertising & tracking | USA (SCCs) |
| Google LLC | Analytics & ads | USA (SCCs) |
| Shopify Payments / Shop Pay, PayPal, Klarna, Apple Pay, Google Pay | Payments processing | EU/USA (per provider; SCCs/adequacy as applicable) |
| DHL, UPS | Shipping, returns | EU / International delivery |
| Professional advisors & support tools | Customer service, accounting, legal, ticketing | Case-by-case (SCCs/adequacy) |
We do not sell your personal data.
7. International Data Transfers
When data is transferred outside the EEA/UK, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses (SCCs) and, where applicable, adequacy decisions. Copies or summaries of relevant safeguards are available on request.
8. Data Retention
| Category | Retention Period |
|---|---|
| Orders & invoices | 7 years (tax law) |
| Customer accounts | Until deletion or periodic inactivity clean-up (e.g., 24 months) |
| Marketing subscriptions | Until consent withdrawal or 24 months of inactivity |
| Support correspondence | 2 years after last contact (unless needed longer for legal purposes) |
| Cookies / online identifiers | Per lifetimes stated in the Cookie Policy |
| Anonymised or aggregated analytics | May be retained longer for statistical purposes |
9. Your Rights
Under GDPR, you have the following rights (subject to conditions and local law):
- Access your data
- Rectification of inaccurate data
- Erasure (“right to be forgotten”)
- Restriction of processing
- Portability of your data
- Object to processing, including direct marketing
- Withdraw consent at any time (where processing is based on consent)
To exercise your rights, contact hi@blessh.com. We will respond within 30 days. You can also lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
10. Data Security
- HTTPS/SSL encryption and secure payment gateways (Shopify is PCI DSS Level 1 compliant)
- Access controls, least-privilege principles, confidentiality commitments
- Platform security monitoring and regular updates
No system is 100% secure; please use strong, unique passwords and keep credentials confidential.
11. Children’s Privacy
Our website and products are not intended for children under 16. If you believe a minor has provided personal data, please contact us so we can delete it.
12. Changes to This Policy
We may update this Policy from time to time. The latest version will always be posted here with an updated date. If changes are significant, we will provide additional notice (e.g., email or website notice).
13. Contact
Questions or privacy requests:
hi@blessh.com
DevelopTrend (BLESSH), Verlengde Poolseweg 16, 4818 CL Breda, The Netherlands
Related documents: Terms & Conditions • Cookie Policy • Refund Policy • Shipping Policy
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